Overview

The Digital Marketing Analyst will leverage data-driven insights to optimize Flexjet’s digital marketing strategies, enhance lead generation, and improve conversion rates. This role requires strong analytical skills, creativity, and collaboration across teams to deliver measurable results.

Key Responsibilities

Data Analysis & Reporting

• Analyze and interpret customer, marketing, and web behavioral data to uncover actionable insights.
• Prepare detailed weekly, monthly, and quarterly reports on website performance, advertising campaigns, and cost-effectiveness.
• Build dashboards to support collaboration and optimize conversion paths for marketing campaigns.
• Analyze historical data to identify trends, opportunities, and potential issues, and recommend proactive solutions.

Digital Marketing Optimization

• Support SEO and SEM strategies, including Paid Search, PPC advertising, and digital banner ads, to target niche audiences effectively.
• Assist Cyber Studio to develop digital campaign strategies and web measurement frameworks.
• Conduct regular competitive research to benchmark industry practices and identify growth opportunities.

Lead Generation & Conversion

• Monitor lead performance and report on areas for improvement by improving conversion points such as landing pages, CTAs, and lead-generation forms.
• Analyze marketing automation and lead nurturing data to recommend optimizations that improve workflow efficiency and lead quality.
• Assist in the execution of conversion optimization tests.

Communication & Collaboration

• Prepare insights for manager-led presentations to colleagues and senior leadership.
• Work closely with marketing managers and cross-functional teams to ensure alignment and execution of strategies.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Economics, Statistics, Mathematics, or related discipline preferred.
• 3+ years of experience using Google Analytics for in-depth web analytics.
• 3+ years of experience with platforms such as Crazy Egg, Hotjar, Moat, Google Data Studio, Google Ads, and AppNexus.

Technical Skills

• Strong understanding of SEO and SEM principles.
• Proficiency in digital marketing tools and technologies.
• Advanced Microsoft Excel skills and strong PowerPoint capabilities.

Core Competencies

• Analytical problem-solver with a proactive approach to improving digital experiences and driving conversions.
• Highly organized, deadline-driven, and adaptable, with exceptional attention to detail.
• Creative thinker who embraces change and identifies new opportunities.
• Strong communication skills, including the ability to present to C-level executives.
• Collaborative team player who accepts feedback and advocates for data-driven solutions.

Additional Requirements

• Ability to manage multiple projects simultaneously.
• Willingness to travel up to 5%.
• Must work onsite at our corporate headquarters in Cleveland, OH.