Overview:

We are seeking a highly skilled Programmatic Campaign Specialist to join our marketing team. This role will own programmatic performance end-to-end -- from trafficking and measurement integrity to audience strategy, deal activation, and optimization -- with clear performance goals and autonomy to test and iterate. The ideal candidate has a strong background in programmatic advertising, audience segmentation, and campaign optimization, preferably within the luxury brand or agency space.

Key Responsibilities:

Campaign Management:

• Set up, launch, and manage programmatic campaigns across multiple platforms.
• Ensure accurate trafficking of ads and proper implementation of creative assets.

Optimization & Performance Analysis:

• Monitor campaign performance and provide insights to improve efficiency and ROI.
• Analyze ad placement performance and recommend strategies for improvement.
• Own day-to-day trading and optimization across DV360/TTD to hit CPA / ROAS / qualified-lead goals

Audience Targeting & Segmentation:

• Utilize 1st, 2nd, and 3rd party data for precise audience targeting.
• Develop and manage audience segments to maximize campaign effectiveness.

Platform Expertise:

• Work with tools such as DV360, CM360, The Trade Desk, Lotame, and other DSPs.
• Stay updated on emerging technologies and best practices in programmatic advertising.

Collaboration:

• Partner with internal teams and external vendors to ensure seamless campaign execution.
• Communicate performance insights and recommendations to stakeholders.

Qualifications:

• Experience: Minimum 3+ years in programmatic advertising, preferably with luxury brands or in an agency environment.
• Technical Skills: Proficiency in DV360, CM360, The Trade Desk, Lotame, and audience targeting strategies.
• Experience with CTV
• Understanding of privacy/cookie-less changes and first-party data activation
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent organizational and communication skills.